Hey 👋🏻. I’m Zac.

pronouns: he/him

I’m an award-winning, multi-disciplinary strategist planted at the intersections of culture, commerce and cause.

For over a decade, I’ve been bridging culture and community to drive relevance for major brands and media companies like CVS, Target, Sephora, Interscope Records, Marie Claire and HIGHSNOBIETY.

Currently, I am the Head of Culture Lab and the NAOU Social Lead at WPP’s Open X, the bespoke agency dedicated to servicing The Coca-Cola Company. In this role, I lead a team of strategists and community managers across social, creator and community to accelerate cultural relevance and drive sales for The Coca-Cola Company’s portfolio of products in North America.

A passionate philanthropist, I serve on the UNICEF board of next generation leaders, I’m the Chicago Chapter Co-Founder of Out Professionals, and regularly partner with organizations like the Boys & Girls Club, where i’ve helped fundraise over $10,000 for the Dr. Martin Luther King Jr. Club in East Garfield Park, and the AIDS Foundation Chicago.

CLIENTS: The Coca-Cola Company, CVS, Diet Coke, Footlocker, Hoka, Interscope Records, Johnson & Johnson, KraftHeinz, L’Oréal, Marie Claire, Nestlé, Refinery29, smartwater, Sprite, Target, Topo-Chico, vitaminwater and more.

LET’S CHAT… zac@zackoretz.com