Johnson & Johnson announced in November of 2021 its plan to split into two publicly traded companies: one focusing on prescription-drug and medical device business, and the other focusing on consumer health. 

As a singular company for over a century, having started back in 1886, the Consumer Health brand wanted to stand apart from the enterprise, drive brand awareness, and build a community around its innovative, iconic product portfolio.

As Johnson & Johnson Consumer Health’s Social AOR, we were tasked with just that. We launched the brand on LinkedIn in November of 2021, established a unique brand persona and brand point of view to encourage audiences to follow and engage, and leaned into audience passion points to drive content engagement and build community.

THE RESULT —

139.69% YoY increase in impressions

151.16% YoY increase in followers

9,566.67% YoY increase in overall engagements

120.23% YoY increase in average engagement rate percentage

197% greater ER % compared to top competitors