vitaminwater

social sparks

Role
Social & Cultural Strategy

Year
2023

@wendys Replying to @vitaminwater like okay lol #nationalroastday ♬ original sound - Wendy’s

Wendy’s ‘National

Roast Day 2023‘

THE MOMENT —

As part of our Zero Holding Back campaign, we knew we wanted to partake in Wendy’s National Roast Day.

But when Wendy herself couldn’t bring major heat, we decided to grab a mop and save the mess.

THE RESULT —

727%+ in profile views

11.3M+ earned impressions

191%+ in mentions

33%+ in shares

608+ new followers

@vitaminwater ✍️ scoop out ✍️ bread ✍️ fill ✍️ with ✍️ vitaminwater slurpee ✍️ #vitaminwater #nourisheveryyou #bringyourowncupday ♬ original sound - vitaminwater

7/11#BYOCDay 2023

THE MOMENT —

As the best available slurpee flavor, we couldn’t skip out in celebrating 7/11’s “Bring Your Own Cup Day” with zero holding back.

THE RESULT —

119%+ video completion rate compared to benchmark

100%+ in average watch times

15K+ organic views

500+ organic engagements