The Activation

harmful legislation is threatening the lives, safety and self-expression of lgbtqia+ people across the globe. 

​to live our rainbow, vitaminwater boosted influencers proudly embracing their fluidity, created a first-of-it’s-kind bespoke collaborative ar snapchat lens designed for self-expression, and donated 50K to support the trevor project’s mission of providing mental health resources to lgbtqia+ youth.

THE RESULT —

50K donation to The Trevor Project

15.4M+ impressions

150K+ engagements

98% positive/neutral sentiment

15.3% average engagement rate on influencer content