The Challenge

Vitaminwater needed to find a way to introduce its new, reformulated zero sugar flavors in a way that would break through and resonate with gen-z. 

The Solution

Vitaminwater teamed up with lead competitive gaming team, PWR, to unveil a first-of-its-kind creative island in Fortnite, with more than 50 mini games and a special fashion showdown event on Twitch hosted by PWR. 

The social-first, gaming influencer-led program was designed for ultimate self-expression and inspired by vitaminwater zero sugar flavors.

The Results

350M+ impressions

505K+ total plays in our world

21 MIN avg. time spent playing

80K+ ATTENDEES during Twitch livestream

#3 TRENDING creative map on Fortnite homepage